The first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly presents “The intense brand-new Camaro from Chevrolet … something you’ve never ever seen prior to.”
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 essentially every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Dewitt MI , which was later revealed on TV and in movie theaters. They also presented women’s clothes called the Camaro Collection as well as a Camaro road race online game.
Classic Camaros- Buy Them Here
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with brochures, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Dewitt MI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s many pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Dewitt MI by looking for classic car dealers.